BRAND IDENTITY
Empire PB is a brand identity study centered on creating a clear, recognizable mark with a strong visual presence.
SCOPE
Logo design · Brand identity · Visual system · Graphic direction
CONTEXT / DEVELOPMENT
DIRECTION
The identity is built around a concise mark and controlled graphic language, prioritizing legibility, recognition and versatility across different applications.
OUTCOME
The final direction provides a simple foundation that can scale across digital, print and branded touchpoints.